Lynda.com - Direct Mail Strategy/01. Introduction/01_01-Welcome.mp4 |
18.4 MB |
Lynda.com - Direct Mail Strategy/01. Introduction/01_02-Why mail.mp4 |
42.1 MB |
Lynda.com - Direct Mail Strategy/01. Introduction/01_03-Using the exercise files.mp4 |
678 KB |
Lynda.com - Direct Mail Strategy/02. The Audience/02_01-The 404020 rule.mp4 |
50.7 MB |
Lynda.com - Direct Mail Strategy/02. The Audience/02_02-Market segmentation methods.mp4 |
6.8 MB |
Lynda.com - Direct Mail Strategy/02. The Audience/02_03-The marketing strategy.mp4 |
10.6 MB |
Lynda.com - Direct Mail Strategy/02. The Audience/02_04-Generational considerations.mp4 |
6.3 MB |
Lynda.com - Direct Mail Strategy/02. The Audience/02_05-List sources.mp4 |
10.5 MB |
Lynda.com - Direct Mail Strategy/02. The Audience/02_06-List maintenance.mp4 |
7.7 MB |
Lynda.com - Direct Mail Strategy/02. The Audience/02_07-Frequency or reach.mp4 |
1.7 MB |
Lynda.com - Direct Mail Strategy/03. The Message/03_01-The seven key copy drivers.mp4 |
7.8 MB |
Lynda.com - Direct Mail Strategy/03. The Message/03_02-The offer.mp4 |
2 MB |
Lynda.com - Direct Mail Strategy/03. The Message/03_03-The direct mail package.mp4 |
3.7 MB |
Lynda.com - Direct Mail Strategy/03. The Message/03_04-The direct mail letter.mp4 |
3 MB |
Lynda.com - Direct Mail Strategy/03. The Message/03_05-Placing critical marketing messages.mp4 |
4.1 MB |
Lynda.com - Direct Mail Strategy/04. The Format/04_01-Direct mail format terminology.mp4 |
7.7 MB |
Lynda.com - Direct Mail Strategy/04. The Format/04_02-Cards and postcards.mp4 |
1.4 MB |
Lynda.com - Direct Mail Strategy/04. The Format/04_03-Envelope mailers.mp4 |
2.2 MB |
Lynda.com - Direct Mail Strategy/04. The Format/04_04-Folded self-mailers.mp4 |
2.2 MB |
Lynda.com - Direct Mail Strategy/04. The Format/04_05-Bound materials.mp4 |
3.8 MB |
Lynda.com - Direct Mail Strategy/04. The Format/04_06-Transpromo.mp4 |
2.2 MB |
Lynda.com - Direct Mail Strategy/04. The Format/04_07-Parcels and irregular parcels.mp4 |
2 MB |
Lynda.com - Direct Mail Strategy/04. The Format/04_08-Circulars, inserts, and wraps.mp4 |
1.8 MB |
Lynda.com - Direct Mail Strategy/04. The Format/04_09-Newsletters and flyers.mp4 |
2.2 MB |
Lynda.com - Direct Mail Strategy/05. Engagement/05_01-Envelopes and opening mechanisms.mp4 |
3.9 MB |
Lynda.com - Direct Mail Strategy/05. Engagement/05_02-Varnishes, coatings, and paper choice.mp4 |
36.7 MB |
Lynda.com - Direct Mail Strategy/05. Engagement/05_03-Tchotchkes, coins, and the curiosity factor.mp4 |
5.8 MB |
Lynda.com - Direct Mail Strategy/05. Engagement/05_04-Notes, stamps, and addressing techniques.mp4 |
4.8 MB |
Lynda.com - Direct Mail Strategy/05. Engagement/05_05-Sampling and sensory effects.mp4 |
3.5 MB |
Lynda.com - Direct Mail Strategy/05. Engagement/05_06-Cards, stickers, and activities.mp4 |
3.2 MB |
Lynda.com - Direct Mail Strategy/05. Engagement/05_07-Contests, surveys, and official-looking mail.mp4 |
5 MB |
Lynda.com - Direct Mail Strategy/05. Engagement/05_08-Dimensional and hi-tech mail.mp4 |
5 MB |
Lynda.com - Direct Mail Strategy/06. Leveraging Technology with Mail/06_01-The Intelligent Mail barcode (IMb).mp4 |
2.5 MB |
Lynda.com - Direct Mail Strategy/06. Leveraging Technology with Mail/06_02-Variable data printing.mp4 |
4.7 MB |
Lynda.com - Direct Mail Strategy/06. Leveraging Technology with Mail/06_03-Personalized landing pages.mp4 |
4.6 MB |
Lynda.com - Direct Mail Strategy/06. Leveraging Technology with Mail/06_04-Quick Response (QR) codes.mp4 |
3.9 MB |
Lynda.com - Direct Mail Strategy/06. Leveraging Technology with Mail/06_05-Augmented reality (AR).mp4 |
5.1 MB |
Lynda.com - Direct Mail Strategy/06. Leveraging Technology with Mail/06_06-Inline finishing for mail.mp4 |
5.1 MB |
Lynda.com - Direct Mail Strategy/06. Leveraging Technology with Mail/06_07-Marketing automation.mp4 |
3.2 MB |
Lynda.com - Direct Mail Strategy/07. The Environmental Argument/07_01-Is mail bad for the environment.mp4 |
33.7 MB |
Lynda.com - Direct Mail Strategy/07. The Environmental Argument/07_02-Green mail strategies.mp4 |
8 MB |
Lynda.com - Direct Mail Strategy/08. Testing, Tracking, and Measurement/08_01-Establishing the control.mp4 |
34.9 MB |
Lynda.com - Direct Mail Strategy/08. Testing, Tracking, and Measurement/08_02-Testing techniques.mp4 |
7 MB |
Lynda.com - Direct Mail Strategy/08. Testing, Tracking, and Measurement/08_03-Tracking mechanisms.mp4 |
6.9 MB |
Lynda.com - Direct Mail Strategy/08. Testing, Tracking, and Measurement/08_04-Measurement formulas.mp4 |
16.2 MB |
Lynda.com - Direct Mail Strategy/09. Conclusion/09_01-Next steps.mp4 |
20.9 MB |