| Lynda - Building Your Marketing Technology Stack/5 - 5. Leveraging the Back-Office Layer/Keeping on top of customer relationship management (CRM).mp4 |
117 MB |
| Lynda - Building Your Marketing Technology Stack/5 - 5. Leveraging the Back-Office Layer/Leveraging a data management platform (DMP).mp4 |
114.9 MB |
| Lynda - Building Your Marketing Technology Stack/3 - 3. Providing the Digital Experience/Creating your digital presence.mp4 |
111.1 MB |
| Lynda - Building Your Marketing Technology Stack/4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Tracking it all with web analytics.mp4 |
110.5 MB |
| Lynda - Building Your Marketing Technology Stack/5 - 5. Leveraging the Back-Office Layer/Preparing and storing all this data.mp4 |
109.8 MB |
| Lynda - Building Your Marketing Technology Stack/6 - 6. Communicating and Optimizing in the Analysis Layer/Attributing value to marketing channels and campaigns.mp4 |
100.1 MB |
| Lynda - Building Your Marketing Technology Stack/6 - 6. Communicating and Optimizing in the Analysis Layer/Learning and predicting with data exploration and modeling.mp4 |
99.1 MB |
| Lynda - Building Your Marketing Technology Stack/3 - 3. Providing the Digital Experience/Going mobile.mp4 |
98.6 MB |
| Lynda - Building Your Marketing Technology Stack/3 - 3. Providing the Digital Experience/Selling online with ecommerce.mp4 |
97.7 MB |
| Lynda - Building Your Marketing Technology Stack/4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Organizing it all with tag management.mp4 |
96.3 MB |
| Lynda - Building Your Marketing Technology Stack/4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Testing for conversion rate optimization.mp4 |
87.7 MB |
| Lynda - Building Your Marketing Technology Stack/4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Leveraging user experience and voice of the customer tools.mp4 |
78.7 MB |
| Lynda - Building Your Marketing Technology Stack/3 - 3. Providing the Digital Experience/Building on a content management system (CMS).mp4 |
76 MB |
| Lynda - Building Your Marketing Technology Stack/4 - 4. Measuring the Digital Landscape in the Clickstream Layer/Targeting and personalizing the digital experience.mp4 |
72 MB |
| Lynda - Building Your Marketing Technology Stack/6 - 6. Communicating and Optimizing in the Analysis Layer/Communicating data through dashboarding and data visualization.mp4 |
69.2 MB |
| Lynda - Building Your Marketing Technology Stack/6 - 6. Communicating and Optimizing in the Analysis Layer/The importance of communicating and activating marketing data.mp4 |
51.9 MB |
| Lynda - Building Your Marketing Technology Stack/5 - 5. Leveraging the Back-Office Layer/Running and operating the business with technology.mp4 |
51 MB |
| Lynda - Building Your Marketing Technology Stack/2 - 2. Reaching Customers with the Digital Advertising Layer/Reaching consumers with email & marketing automation.mp4 |
37.9 MB |
| Lynda - Building Your Marketing Technology Stack/2 - 2. Reaching Customers with the Digital Advertising Layer/Using display advertising.mp4 |
35.3 MB |
| Lynda - Building Your Marketing Technology Stack/1 - 1. Understanding the Components of Digital Marketing/Putting the stack into action with governance.mp4 |
33.9 MB |
| Lynda - Building Your Marketing Technology Stack/7 - Conclusion/Tying it all together and taking the next steps.mp4 |
28.9 MB |
| Lynda - Building Your Marketing Technology Stack/1 - 1. Understanding the Components of Digital Marketing/An overview of digital marketing technologies.mp4 |
28.7 MB |
| Lynda - Building Your Marketing Technology Stack/0 - Introduction/Welcome.mp4 |
26.6 MB |
| Lynda - Building Your Marketing Technology Stack/1 - 1. Understanding the Components of Digital Marketing/Understanding the marketing data being generated.mp4 |
26.3 MB |
| Lynda - Building Your Marketing Technology Stack/2 - 2. Reaching Customers with the Digital Advertising Layer/Leveraging social media.mp4 |
25.4 MB |
| Lynda - Building Your Marketing Technology Stack/2 - 2. Reaching Customers with the Digital Advertising Layer/Marketing with search engines.mp4 |
24.6 MB |
| Lynda - Building Your Marketing Technology Stack/2 - 2. Reaching Customers with the Digital Advertising Layer/Being present with content marketing.mp4 |
24.3 MB |
| Lynda - Building Your Marketing Technology Stack/1 - 1. Understanding the Components of Digital Marketing/A brief history of digital marketing.mp4 |
23.2 MB |
| Lynda - Building Your Marketing Technology Stack/0 - Introduction/What you should know before watching this course.mp4 |
12.1 MB |
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